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variable data print

Deliver uniquely personal marketing campaigns that stand out from the clutter and generate maximum impact. Increase response rates for direct marketing campaigns up to 200%. Just populate an image template with personalized imagery and text from your customer files and we'll create a unique and variable printed piece that will take your marketing to the next level.

In its simplest form, Variable Data Print (VDP) includes a variable address and salutation usually printed separately on postcards and letters ... but, when using our software process, we can print thousands of highly-variable marketing pieces in one run, without slowing down the production process.

Variable elements such as text, images and graphics can be interchanged automatically, depending on the data provided from your customer database. This makes the finished printed piece more relevant to the end user and much more effective as a call to action. This is the main reason why response rates and ROI are so much greater than using standard non personalized direct mail methods.

Major Benefits:

  • Increased return on investment (ROI) - as high as 40% response rates
  • More effective selling and increased credibility via customer specific content
  • Allows greater levels of campaign creativity which increases interest
  • Effectively leverage customer data gathered over time to maximise results
  • Target your specific audience and record your marketing efforts. This allows you to review your new "business intelligence", review market trends and react in a calculated, controlled manner.
  • Improve knowledge of your specific target audience by recording your marketing efforts, which allows you to react to business/customer trends
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Kempenfelt Graphics is an award winning Barrie printing company located in Barrie, Ontario. We cover the complete printing for Greater Toronto Area (GTA) including Markham, Vaughan, Woodbridge, North York, Toronto and Mississauga. Kempenfelt offers Digital Printing, Offset Printing, Graphic Design, Web-To-Print Solutions, Cross-Media, Variable Data Print, Direct Mail, Website Design and Email Marketing, as well as One-To-One Marketing services. We print and design for Central Ontario, Simcoe County and Barrie regions, as well as Toronto and the Greater Toronto Area (GTA).
 
We’re committed to delivering to marketers a highly-streamlined and efficient marketing process that will significantly improve response rates, increase speed-to-market and reduce costs. Kempenfelt Graphics is Barrie's top printer and graphic design company, providing printing, digital production, on demand, wide format, black and white printing, 4 colour print, offset printing, brochures, posters and signs. Kempenfelt Graphics also offers pick up and delivery services to the Barrie and Toronto.