cross-media
We offer full Cross Media marketing and personalization services for multi-channel, direct marketing campaigns, leveraging personal URL Web pages (PURLs), email, mobile and print.
All Cross Media campaigns are creatively integrated together, yet the images and text are variable, enabling a level of personalization and marketing campaign measurement that is rarely experienced ... with the response rates and conversion results you'd expect!
You’ll be able to deliver a uniquely personal marketing campaign that stands out from the clutter and generates considerable interest. The best campaigns are designed to include personal Web pages, emails, sms mobile messages and multiple print components, all working closely together with each element having the same messaging and variable visual elements, text and image personalization, matching the target data you have provided.
Using your customer’s individual profile information in a database format, your promotions are tied to the data to create 1-1 targeted, promotional offers, leveraging dynamically generated variable artwork and stylized text.
Our goal is to help you reach the right customer, at the right time, through the right medium, with the right message, by leveraging multi-channel, Cross-Media communications and offering the most effective, personalized, one-to-one marketing opportunities anywhere.
Benefits:
- Increase open and response rates for direct marketing email, Web and print campaigns up to 200%
- Leverage our technology to generate personalized, dynamic content to use across various media
- Allows accurate feedback and analysis of campaign effectiveness
- Reduce time and cost to produce promotions by streamlining the planning and creation process
- Ensure that your corporate identity, marketing message, branding and data are consistent regardless of the channel